Message Control #nlpoli

Memorial University professor Alex Marland has a new book on the market.  Brand Command is about political communications.  Marland interviewed a lot of people and did a lot of research for this very big book that lots of people should read.

One of the big ideas in the book is that politicians these days are very keen on something called message control.  They have a fetish for consistency so that everyone is singing the same things from the same hymn book, as the metaphor goes. It's an old idea and there are many reasons why politicians like to be consistent.  For one thing,  repetition across many means of communication increases the likelihood the message gets through.

On another level, though,  consistent messaging means ultimately that actions match words.  The message of the words must match the message in the action that makes those words real.

In that sense,  message consistency is about credibility and values and trust. Politicians like to tell people what they believe in and  how they will make decisions. Voters don't spend a lot of time thinking about government so they want someone they can trust to make decisions they agree with or can generally trust are the right ones.  When political analysts talk about "connecting with voters"  that's what they are getting at. 

The real connection voters need to see is the one between the words used to make promises with the actions that follows.  That connection makes the words credible 0 literally, believable - the next time there are words about what the politician will do.

Anything that attacks a politician's credibility is bad and when - as in Ball's case - the wounds are all self-inflicted, then you know there is a huge problem.

So why did Dwight Ball fire John Ottenheimer?

The Self-Inflicted Wound #nlpoli

When did the companies involved in the Hebron project sanction it?

Anyone?

Don’t google it.

When did ExxonMobil and all those companies give the project team the green-light to start building the gravity base and all the others bits that will lead to oil production on the fourth field offshore Newfoundland and Labrador?

Sanction. 

The green light.

No?

Nanny State 2: Yes, Kathy. You are in a hole. #nlpoli

When you are in a hole, the old political saying goes, you should stop digging.

That is wonderful advice.  Many the politician could have saved himself political grief by following it.

The only problem with such good advice is that it is not as easy to take as it seems.

The Nanny State #nlpoli

Premier Kathy Dunderdale refused to meet with Burton Winters’ family to talk about the boy’s tragic death last winter.

The explanation offered by both the Winters family and the Premier herself is that the family wanted to talk about details of the search effort.  As such, the Premier would not meet with the family.  She referred them, instead, to municipal affairs minister Kevin O’Brien who is also the minister responsible for fire and emergency services.

The Premier’s lingering political problem just got worse.